Guidelines to Achieving a Reduced Bounced Email Count
You should avoid creating lousy image for your organization by taking safety precautions and staying secure. The bounced emails have two classifications namely hard and soft bounce. If you are not careful with those who you email they can quickly get you into trouble.
Hard bounce is those emails that do not deliver at all; it is because probably the email does not exist. On the other hand, soft bounce occurs when the email does do not get to the recipient due to issues with the content, some of the regulations like three months expiring period for the recipient to open your email and many other factors. The following are the guidelines you can use to make sure you are sending emails safely.
Clear Your Subscribers List
If you are to enhance your reputation, you have to make sure that you keep checking your email subscribers list. One of the ways to go about is by identifying those who open and read your emails. To stay secure, you can check on the following factors, eliminate addresses that spam your emails or raise concerns over your emails and those who do not bother reading them for long. After undertaking such steps, you won’t have to worry about your score on the bounced emails.
Ensure Quality Subscriptions
When you are getting new subscriptions, you should carry out investigations to ensure the addresses exist to avoid hard bounce situation. If you cannot carry out such measures, you can ask help from professional companies before listing your addresses and sending an email.
ensure Quality Content on Your Emails
For you to stand a chance against soft bounces, you should ensure that you employ tactics that will ensure that the quality of your text is high and does not have words raising the alarm and have your email on a spam folder. Stay away from words that raise a red flag on spam messages. For you to have an improvement in the opening rate, you should consider measures to write articles that motivate the reader to open the emails. That is the way around the three months expiring period.
During the process you have to look at the open, unsubscribe, complaint rates and work on your delivery until it has no red flags. Take measures that can assure your material is of a high standard.
Update Old Addresses
If you have been out of the business for a while, it is advisable for you to verify the list of your subscribers before sending out any emails. It will assist you to prevent hard bounce occurrences and make sure you are secure.